The uComm Global Virtual Hub is a platform for rapid integration of transaction processing, security, and analytics data and tools. The vHub aggregates, integrates, and seamlessly passes actionable information among e-commerce systems to enable real-time monitoring and marketing program delivery in an ultra-secure environment. With control and visibility through a single interface, users can apply business intelligence and (complex) action rules to the datasets in real-time to drive conversions, increase transaction volume and values, and speed up the purchase process. The vHub integrates and passes data to and/or from any source, such as (but not limited to):
- real-time, near real-time, and historical visitor / customer information from merchant’s website
- social media analytics & influence scores
- the transaction processing gateway, including security and risk management information
- fulfillment systems
- marketing automation systems
- CRM systems
- marketing tools for managing:
- display ad networks
- SMS messaging
- mobile marketing
- search engine marketing
- social media
Rapid Integration Platform
The uComm Global Virtual Hub is built on a Linux Apache platform running Node.js . Node.js provides very fast adaptable framework allowing all data to be held and processed in mem cache and shared quickly across different worker applications on different server instance sharing the same session for the fastest response times and minimal processing time. This allows our API to be quick and as robust as possible. This framework also allows for quick integration of new merchants through the use of JSON files for setup and configuration of new merchant accounts on the vHub application. These configuration files also allow for real time updates to merchant account information such as adding new location information or chargeback data services by simply updating a few lines of our JSON configuration files. All of are services are data source calls that can be enabled along with any associated data points or custom business logic through updates to these files on the server without needing to do any costly server restarts. This translates to on the fly updates on each hub instance without costly build and release cycles .
Node.js, being simply Javascript, allows for powerful server and client side interactions with a well-known and proven language that is lightweight and incredibly fast. New integration work can be done with one’s own front-end engineering staff rather than costly backend engineers. All integrations and subsequent merchant transactions are handled by the vHub with speed, utility, and simplicity as it’s been architected with these principles in mind and lays in the core of every vHub instance.