The uComm Global Virtual Hub generates a single source of unified action-to-transaction data from web, mobile, and social channels. Analytics and intelligence enables customers to monitor, measure, correlate, and analyze data from all online channels with transaction data to optimize customer engagement and conversation, as well as mine for new sources of additional revenue. The vHub capabilities include:
- data collection across all commerce channels – including social, marketing, and device (phone, PC, tablet, etc.) channels
- integration of predictive behavior algorithms
- advanced segmentation of the customer base – including online behavior-based segmentation
- location marketing via geo-fencing
- real-time identification of VIP consumers, brand influencers, cross-sell and up-sell opportunities
- real-time identification of security risks
- conversion & attribution information via integration of social media metrics, transaction information, marketing, and website analytics
- built-in loyalty and rewards programs and email retargeting tools
For more detailed information regarding unique and special features of the vHub, visit the Real-Time Capabilities, Location Marketing, Promotions & Loyalty Programs, and Social Media Metrics pages.
Actionable Rules Increase Revenue
The power of the uComm Global Virtual Hub lies in using the real-time, near real-time, and historical omni-channel analytics, transaction data, and eLocation information as inputs to actionable rules and conditions – allowing marketers to capitalize on opportunities for:
- up-sell and cross-sell, increasing order value
- location-based offerings and promotions
- behavior-based marketing campaigns
- customized discounting / promotions
- increasing social media reach and pick-up
- accurate identification of consumers, across multiple devices
- turning negative behaviors (e.g. cart abandonment) into revenue generators
- speeding time-to-transaction, improving user experience
Rapid Integration
In addition to the built-in features, the uComm Global Virtual Hub easily integrates with and feeds your existing tools, enabling the Hub’s advanced analytics and algorithms to improve your Return on Marketing Investment (ROMI) for:
- SMS messaging
- mobile marketing
- search engine marketing (SEM)
- marketing automation programs (e.g. Marketo, Eloqua, Exact Target)
- display ads
- social media
The vHub also integrates with other business databases, such as CRM and fulfillment systems.