A great deal of the value of the uComm Advanced Analytics & Intelligence is derived from its ability to deliver relevant, actionable data on-the-fly. Because the vHub is actively pulling, aggregating, and integrating throughout each web session and through the entire transaction process, our customers are able to market to consumers in a variety of unique and customized ways – knowing their data and transactions are secure. There are endless ways that uComm Advanced Analytics & Intelligence real-time data delivery can be used to create business rules that increase conversions, transaction value, and speed, including:
- using geo-fencing for promotions
- identifying VIPs and other high-value consumers while they are still shopping (for promotional purposes)
- retargeting customers based on website behavior
- capitalizing on up-sell and cross-sell opportunities
- segmenting consumers by unique profile characteristics such as influence value, risk, device, location, etc.
- blending the real-time data with historical information to create special offers
Knowing who is on your site, when they are still there, opens up a world of marketing and selling opportunities that are akin to having experienced salespeople in a brick-and-motar store. Using business rules in conjunction with the analytics allows our customers to be more aggressive about closing sales.