The uComm Advanced Analytics & Intelligence features a rules-based marketing and promotion engine that customers configure to increase conversions, increase order values, and retain customers to achieve revenue goals.
Because advanced analytics data is aggregated and integrated with transaction data, uComm Advanced Analytics & Intelligence is self-feeding. Data resulting from and tied to successful outcomes (i.e. a transaction) is automatically fed back into the system to improve programs, hone promotions, and refine algorithms.
Built-in marketing action tools enable:
- E-mail Retargeting
- Hot Spot marketing
- Coupon & Push Promotions
- Loyalty Reward Programs
- Recurring Billing
- Layaway Program
And with the uComm Global Virtual Hub’s rapid integration architecture, it easily feeds other systems and tools for:
- SMS messaging
- Mobile Marketing
- Search Engine Marketing (SEM)
- Marketing Automation Programs (e.g. Marketo, Eloqua, Exact Target)
- Display Ads
- Social Media