Utilizing other powerful features, uComm Global Virtual Hub customers can capture and tame disparate social media data and turn it into actionable rules that drive traffic, increase conversion and order values, decrease abandonment, and improve the user experience.
uComm Advanced Analytics & Intelligence features integrate social media data that customers use to:
- identify VIPs and key influencers in hundreds of categories – including travel, entertainment, and technology
- know when key influencers and VIPs are on their site, in real-time
- identify and track social media trends and influence for their brand and competitor brands
- combine social media data with web analytics and other marketing data to increase reach and campaign effectiveness
- use social media influence scores and behavior as segmentation variables