The uComm eLocation & Identification security features of the uComm Global Virtual Hub come with an excellent set of side benefits – uComm eLocation & Identification will accurately execute location-based marketing campaigns across multiple device channels, including mobile phones and tablets. Because the vHub employs multiple layers of security, our customers are able to build and launch marketing programs in real-time, based on location information from registered opt-in devices. With geo-fencing, our customers customize their business rules to include precise locations. Through our bundle of location marketing features and functions our customers are able to:
- confidently comply with local rules for regulated products (identify the state or country of consumer)
- create customized, specialized offers to consumers based on their location
- accurately segment and target mobile consumers based on location
- create marketing “hot spots” in high-traffic areas
The possibilities for creative and effective marketing are endless. Some scenarios to consider…
- running online campaigns targeting people waiting in line
- offering discounts to e-commerce consumers when they are near a brick-and-motar location
- hot spot/push/SMS marketing in stadiums, airports, theme parks, festivals, schools, malls, vacation spots, and other places where people gather