The uComm Global Virtual Hub generates a single source of unified action-to-transaction data from web, mobile and social channels. Our analytics and intelligence technology and experts enable executives to monitor, measure, correlate, and analyze data from all online channels and aggregate/integrate it with transaction data to optimize customer engagements, increase conversions and generate incremental revenue – all while minimizing risks and reducing costs. At the highest levels of the organization, uComm Global Virtual Hub:
- increases revenue by providing customized analytics to enable business logic rules and trigger marketing programs
- facilitates decision-making by presenting aggregated and integrated analytics in a single, visually compelling, dashboard
- increases security
- reduces and manages risk
- reduces transaction costs
Recommended Reading
Mckinsey & Co., “Making Data Analytics work: three Key Challenges”
http://www.mckinsey.com/insights/business_technology/making_data_analytics_work
McKinsey & Co., “Making Analytics the Language of the C-suite”
http://cmsoforum.mckinsey.com/article/marketing-learns-to-speak-the-c-suites-language
Gartner Magic Quadrant
http://www.gartner.com/technology/research/methodologies/research_mq.jsp