CMO

The uComm Global Virtual Hub, with the support of our expert team, turbocharges your marketing programs with actionable analytics and a unique mix of business intelligence. The vHub provides customized real-time, near real-time, and historical data collection across all digital, social media, and transaction processing channels. Together, this powerful combination enhances marketing decisions by providing:

  • attribution & transaction visibility
  • a hard link / loop / flow / influx of transaction data into marketing systems
  • real-time mobile and e-marketing program execution and feedback
  • real-time identification and notification of VIPs (per your criteria) on your site
  • real-time identification of low-risk customers and prospects (so you can deliver custom offers)
  • improved segmentation and targeting

With uComm Advanced Analytics & Intelligence, CMO’s and tactical marketers have the right tools and knowledge at the right time to:

  • increase the volume and value of transactions
  • speed up transactions and reduce abandonment / lost sales
  • measure and improve user experience
  • generate incremental sales, through cross-sell and up-sell opportunities
  • increase conversions (customer acquisition) and retention

Recommended Reading

CIO & CMO Big Data’s Biggest Role – Aligning CMO & CIO (Registration Required)
http://www.cmocouncil.org/download-center.php?id=259

Re-Imagine Digital Marketing, from Insight to Action – Staying Relevant Through In-The-Moment Digital Intelligence
http://webtrends.com/files/whitepaper/Whitepaper-StreamingMarketingRelevance-Webtrends.pdf